Title:  Social Media Specialist

Job Classification

145674 - Busi Radebe 

Job Post End Date: 01 May 2026

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Job Purpose

The Social Media Specialist is responsible for planning and implementing compelling social media content that will drive brand engagement towards the attainment of brand and commercial goals. Managing and growing the online communities and leveraging from these to provide insights to the business that will result in increased brand value. 

Job Responsibilities

Implement social media strategy

• Collaborate with business to produce content plans that drive engagement, use channels effectively and achieve the business objectives. 
• Write useful, engaging, and persuasive copy, correctly applying brand guidelines and ensuring the accurate use of language and tone across all social media channels. 
• Respond to comments, queries, and complaints from the community, escalating to the service desk when appropriate.
• Continuously evaluate the quality of social media content.
• Cover live events, including some travel (when required).

Analyse reporting for continuous improvement

• Collect data and report on key metrics to measure the impact and effectiveness of social media efforts.
• Research and stay up to date on digital and social media trends, platforms, developments, and best practice.
• Collaborate with cross-functional teams to align and integrate digital and social media efforts with overall business goals and strategies.
• Provide regular reporting that generates meaningful, actionable insights. 

Provide advisory role to missions

• Provide an advisory role on social media marketing to missions. 

Media and stakeholder relationships

• Develop and maintain relationships with key stakeholders, including customers, influencers, and industry leaders.
• Serve as the subject matter expert on engagement and digital trends.
• Collaborate effectively with influencers from time to time.

People Specification

Essential Qualifications - NQF Level

Preferred Qualification

Marketing or Business Degree

Preferred Certifications

Digital Marketing Certificate - beneficial

Minimum Experience Level

3 - 6 years

Social Media Management; Marketing; Digital Marketing

Technical / Professional Knowledge

Behavioural Competencies