Senior Manager: Digital Marketing Strategy

Job Classification

Job Classification: Marketing, Communication and Research

Job Post End Date: 31 October 2025

Reporting Line: Head: Digital Marketing Strategy & Innovation

Direct Reports: 3 x Digital Marketing Managers

JOB PURPOSE:

The Senior Manager: Digital Marketing Strategy oversees the development of digital marketing initiatives, enhancing capabilities and progressing maturity at Nedbank. They contribute to the effective use of data and marketing technology (MarTech). Leading a team of digital marketing managers and collaborating closely with marketing pods and agile squads, this individual crafts data-driven, performance-focused strategies that align with business objectives to achieve meaningful results. Utilising Nedbank’s full MarTech suite, including Adobe Experience Cloud and emerging AI technologies, they enable teams to innovate, personalise client experiences, and boost commercial growth. The role is crucial in converting complex data and technology into effective strategies, ensuring digital marketing efforts are innovative, client-focused, and aligned with Nedbank’s vision for future-ready marketing.

KEY RESPONSIBILITIES:

Strategic Digital Marketing Leadership (50%)

• Lead the development of integrated, measurable, client-centric digital marketing strategies.

• Drive capability building and maturity in digital marketing across teams.

• Partner with pods and agile squads to design, test, and optimise performance-driven campaigns.

• Use insights and analytics to ensure strategies are aligned with business growth and ROI.

MarTech-driven Campaign Enablement (30%)

• Partner with Group Technology and other functions to creatively leverage Adobe Experience Cloud (AEM, Journey Optimiser, Analytics, Target, Firefly, Creative Cloud) and other MarTech tools (e.g. GA4, Apps Flyer).

• Act as a catalyst for MarTech-enabled creativity, guiding marketers across the group in the strategic use of data and technology to enhance campaign impact.

• Ensure MarTech initiatives are tightly integrated with campaign objectives and deliver clear, measurable value.

• Provide strategic input into MarTech enablement roadmaps, focusing on campaign outcomes rather than simply platform adoption.

AI and Advanced Technology Integration (20%)

• Identify and champion opportunities to apply AI and advanced technologies in marketing activity for greater personalisation and efficiency.

• Collaborate with cross-functional teams to evaluate and implement AI tools that enhance campaign creativity and effectiveness.

• Contribute to the responsible governance of AI and data-driven marketing, ensuring its ethical and impactful use.

• Build awareness and capability across marketing teams on the creative potential and limitations of AI in marketing.

EDUCATION & QUALIFICATIONS

Postgraduate degree in Marketing, Communications, or a related field (master’s degree is advantageous). Professional certification in Digital Marketing and relevant MarTech tools is advantageous.

EXPERIENCE

• 7–10 years in senior digital marketing roles, with proven leadership experience.

• Demonstrated ability to drive strategy, build capability, and uplift digital maturity.

• Demonstrated expertise in creatively applying MarTech platforms (preferably Adobe Experience Cloud) to drive marketing success.

• Experience working cross-functionally with technology and data teams.

• Interest and aptitude in AI-driven marketing innovation.

• Agency experience is advantageous.

TECHNICAL SKILLS

• Optimising digital marketing channels (web, social, mobile, direct) – Advanced.

• Leveraging digital advertising platforms (including programmatic display, paid search and performance media) – Advanced.

• Agile ways of working and project management – Progressive.

• Process improvement and journey orchestration – Progressive.

• Communication & presentation skills – Advanced.

BEHAVIOURAL COMPETENCIES

• Change Leadership – Inspire and guide teams through transformation.

• Cross-Functional Influence – Build alignment across marketing pods, Group Technology, risk and compliance, and external partners.

• Strategic and Conceptual Thinking – Translate complexity into actionable strategies.

• Planning & Project Management – Prioritise, roadmap, and deliver effectively.

• Customer Focus – Keep client-centricity at the core of digital initiatives.

• Ethical Responsibility – Ensure responsible application of AI and data-driven marketing.

• Tenacity & Resilience – Persist through setbacks with determination and a solutions-focused mindset.

ORGANISATIONAL FIT

• High Fit Facets: Challenging the status quo, continuous improvement, customer focus, personal growth, planning for long-term success.

• Low Fit Facets: Growth at any cost, geographic dispersion, thriving on risk.