Journey Manager

Job Requisition and Talent Acquisition contact

REQ: 135783

Role: Insights and Journey Manager 

Advert closing date: 27/09/2024

TA Consultant: Lebohang Monate

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Others

Job Purpose

To formulate and manage the implementation of the marketing strategy and plan in support of the Nedbank’s business strategy. 

Job Responsibilities

• Executing on the Nedbank marketing tech stack (Adobe), including but not limited to managing audiences and segmentation according to the segment requirements. 
• Design and execute digital campaign journeys for Marketing tech campaigns 
• Develop the marketing and communication strategy and plan by understanding business strategy and client insights. 
• Oversee tasks; resources and internal and external stakeholders to ensure relevant; timeous implementation of initiatives as per the signed off marketing plan. 
• Measure campaign effectiveness by applying the Return on Marketing Investment (ROMI) principles. 
• Meet business objectives by recommending, managing, and controlling the marketing budget. 
• Minimise cost to income ratio by providing input to operational budgets. 
• Ensure transformational targets are met for own team through consideration of targets during the staff recruitment; retention and training process and utilising suppliers listed on the preferred supplier list. 
• Contribute to a culture conducive to the achievement of transformation goals by participating in Nedbank Culture building initiatives (e.g. staff surveys etc.). 
• Address issues raised in culture surveys by participating in the development and implementation of action plans. 
• Create a client service culture through various required interventions.
• Support and encourage staff to participate and support corporate responsibility initiative. 
• Achieve operational excellence by supporting the implementation of business optimisation improvement through team engagement. 
• Encourage team to generate innovative ideas and share knowledge. Influence the Client Value Proposition (CVP) to ensure relevance based on understanding the target market. 
• Implement relevant marketing and communications in support of the CVP by using client and market insights. 
• Engage and collaborate with internal and external stakeholders to ensure effective and efficient implementation of marketing initiatives. Drive research to inform relevance. 

Essential Qualifications - NQF Level

Preferred Qualification

• Post graduate qualification in Marketing and Communications or Commerce 

Minimum Experience Level

• 8 - 10 years in marketing and 3 - 5 years in management

Technical / Professional Knowledge

Behavioural Competencies