Title:  Direct Marketing Design Lead

Job Classification

146451 - Busi Radebe 

Job Post End Date: 29 June 2026

Job Family

Career Stream

Leadership Pipeline

Manage Self: Professional

Job Purpose

Nedbank is seeking a Direct Marketing Design Lead to support the creation and delivery of personalised customer communications across owned channels and business clusters.
The role focuses on the production and adaptation of direct marketing content (Email, SMS, in-app), ensuring accuracy, quality, and alignment to campaign requirements within a fast-paced, Martech-enabled and data-driven environment.

Job Responsibilities

Content Production & Adaptation
•    Create and adapt direct marketing content across email, SMS, and in-app formats
•    Support the creation and maintenance of additional direct marketing and business content, including PDF documents, presentations, and intranet content where required
•    Translate briefs into clear, well-structured outputs aligned to channel requirements
•    Apply copy, layout, and design principles appropriate to direct marketing
•    Working knowledge of copywriting and DTP to support content production and adaptation

Martech & Format Execution
•    Build and format content for deployment, including HTML mailers and templates
•    Work within defined templates and frameworks to ensure consistency and scalability

Workflow & Delivery
•    Interpret and execute against briefs from concept through to rollout
•    Deliver high volumes of work within tight timelines
•    Collaborate with CRM, Martech, and Operational teams to meet delivery requirements

Quality Assurance
•    Ensure accuracy, consistency, and attention to detail across all outputs
•    Support asset tagging, structuring, and repository management in line with standards

Optimisation Support
•    Support test-and-learn initiatives by preparing and adapting content variations
•    Apply feedback and insights to continuously improve output quality

People Specification

Qualifications
•    Diploma or Degree in Design, Marketing, or related field

Experience
•    +3–5 years in direct marketing, digital design, or content production
•    Experience with email marketing, mailer tools, or digital content platforms

Technical / Professional Knowledge
•    Working knowledge of HTML email production
•    Understanding of direct marketing channels and formats
•    Experience with Adobe Creative Suite
•    Basic understanding of segmentation and targeting principles

Behavioural Competencies
•    Detail-oriented and highly organised
•    Able to prioritise workload and manage time effectively to meet deadlines
•    Strong delivery focus
•    Able to work independently while collaborating effectively within a broader team