Digital Communications Specialist

Job Purpose

Support the formulation of a communication strategy and an annual communication plan, and conceptualise, draft, design, implement and monitor the Juristic Business Areas, especially CIB’s internal and/or external communications programmes with the objective of influencing the perceptions of target audiences stakeholders and enhancing the relevant unit's and Nedbank's image, reputation, trust and client satisfaction.

Job Responsibilities

• Analyse, build and report on all aspects of communications coverage and impact.
• Where relevant, manage budgets in line with implementation plans.
• Meet appropriate communications guidelines to fulfil the Nedbank brand and trademark policy.
• Apply knowledge and understanding of the business context to ensure credible and effective internal and external communication with stakeholders.
• Develop and maintain effective professional relationships with essential internal and external collaborators and intermediaries in the communications value chain.
• Engage with internal and external stakeholders that promote the brand/CVP/EVP/product/service in support of the communications, marketing and business strategies and objectives.
• Liaise with internal and external stakeholders to promote the communications objectives and enable the Nedbank voice in the B2B marketplace.
• Develop communications strategies across the spectrum of communications disciplines and channels including: reputation management, media, public relations, internal communications, brand marketing, advertising, marketing, digital, social media and new media and production of materials.
• Apply integrated communications by using relevant channels to enhance the communications mix and drive value, especially as it relates to our digital assets.
• Provide advice, inputs and recommendations on business strategies, marketing initiatives and plans and campaigns based on communications as part for the customer lifecycle and its client journey touchpoints.
• Understand Business Unit strategy, marketing strategy, customer value propositions, products and services, employee value proposition.

Essential Qualifications - NQF Level

Minimum Experience Level

• Minimum 3 years’ relevant work experience in Communications, Marketing, Branding, Research, PR or Advertising-related fields

Technical/ Professional Knowledge

• Writing, editing, proofreading, layout and design skills with built-in AI efficiencies.
• Establish tone, style, concepts for comms and artefacts.
• Work creatively within the established guidelines of the Brand.
• Drive Governance across important business areas.
• Knowledge of the printing/publishing, broadcast, digital & social media industry practices and principles.
• Knowledge of communications strategy development & the full communications mix including new media and socials, push notifications and orchestration for commercial use cases.
• Ability to apply creative acumen to written and visual concepts.
• Building on technical/automated alert aspects that live as a result of legacy platforms.
• Business writing skills.
• Experience in developing and implementing media/advocacy and/or communication campaigns.
• Ability to engage in a relevant and credible manner with internal and external stakeholders across review and critique milestones, up until communications may be approved and disbursed.
• Experience of representing an organisation to the internal/external audiences with credibility and flair.
• Knowledge and understanding of business and marketing strategies and applying this to communications within the B2B space.
• Data literacy and a focus on measurability of the comms capability and its performance in the hands of recipients.

Behavioural Competencies

Meta Skills

• Demonstrate both analytical and creative thinking
• Quality- and detail orientation
• Facilitate and confidently partake meetings, brainstorms, and critiques
• Collaborate well across departments, and make data-driven decisions
• Manage senior stakeholders to influence outcomes
• Role model adaptability, problem-solving, and effective communication
• Manage time

Future-Focused Skills

• Engage in AI literacy and adoption for Communication-related work
• Maintain knowledge of enterprise ecosystem and digital capabilities
• Overall leadership development and mastery of self

Systems and Tools

• Expert proficiency in Microsoft Word, PowerPoint and Excel
• Proficiency in Figma 
• Proficiency in Miro
• Experience with Adobe Analytics or similar tools
• Experience using CRM systems