Copy Writer (Contractor)

Job Classification

Job Requisition - 137857
Closing Date - 12 February 2025
Location - Johannesburg
Division - Nedbank Insurance | Client Experience
Please Note: Preference will be given to applicants from Underrepresented Groups

Job Family

Information Technology

Career Stream

Design

Leadership Pipeline

Manage Self: Technical

FAIS Affected

Job Purpose

To support Nedbank Insurance on a contract basis in creating relevant client communications and content engagement strategies across different client segments. This temporary role involves crafting clear and engaging copy on complex projects, developing compelling narratives based on behavioural science principles, and understanding customer motivations and decision-making processes. The role will play a crucial part in enhancing our brand's voice and ensuring consistent, high-quality communication with our clients. 
 

Job Responsibilities

Job Responsibilities

• Manage projects and copy requests, prioritize tasks, manage approvals, and track time spent
• Collaborate with CX, UX, and UI designers to develop messaging and copy for various platforms
• Drive vision for product language and content across customer journeys
• Interpret data and insights to inform content strategy and decision-making
•  Measure content effectiveness and make data-driven improvements
• Apply client and user experience research insights to improve content
• Develop and execute content plans to drive brand awareness and customer engagement
• Define and document standards, patterns, principles, and processes for unified communications
• Ensure alignment on style, voice, and tone across channels
• Collaborate with multi-discipline practitioners and project stakeholders
• Stay updated with industry trends and best practices in copywriting and content strategy. 

Behavioural Science

• Craft persuasive content using behavioural science principles to drive customer engagement and action
• Design and implement behavioural change campaigns to enhance customer experience with insurance products
• Create clear, concise marketing materials, policy documents, and digital content that resonate with diverse customer segments
• Leverage big data and behavioural analytics to inform content strategies and improve customer satisfaction
• Collaborate with behavioural scientists or data analysts to refine content strategies based on new insights.

Leadership and Mentorship

• Experience in leading and mentoring junior writers
• Ability to provide constructive feedback and foster a culture of continuous improvement.

People Specification

Essential Qualifications - NQF Level

Preferred Qualification

Degree in English, Copywriting, Communications or Journalism

Essential Certifications

Preferred Certifications

Certification in UX Writing, Content Strategy, UX or Design
Have a foundation in Behavioural Economics Principles
 

Minimum Experience Level

4 -7 years in copywriting experience preference from the insurance industry or Financial Services experience
 

Technical / Professional Knowledge

Behavioural Competencies