BI Analyst II

Requisition Details & Talent Acquisition Contact

136572 - Busi Radebe 

Job Post End Date: 05 November 2024

Job Family

Marketing, Communication, and Data Analytics

Career Stream

Data Analysis

Leadership Pipeline

Manage Self: Professional (MSP)

Job Purpose

To analyse, interpret, collate, and present financial and non-financial information for the Group Marketing Department at Nedbank. The focus is on designing and delivering reports that drive strategy, enhance decision-making, and support the overall marketing objectives. The role involves providing valuable insights into customer behaviour, marketing technology performance, and competitive analysis to facilitate effective marketing strategies.

Job Responsibilities

• Reporting and Analysis: Prepare and deliver all monthly reports by analysing, interpreting, and collating relevant financial and non-financial data related to marketing initiatives and customer analytics.
• Process Enhancement: Continuously enhance the process and design of marketing business reporting to ensure alignment with strategic objectives and optimize reporting efficiency.
• Customer Insights: Analyse and interpret customer data to provide insights into consumer behaviour, preferences, and trends, supporting data-driven decision-making in marketing strategies.
• Competitor Analysis: Conduct comprehensive competitor performance analysis to identify market positioning, strengths, and weaknesses. Provide actionable recommendations based on findings.
• Marketing Technology Performance: Evaluate and report on the effectiveness of marketing technology initiatives and tools. Provide insights that inform the development and optimization of marketing technologies.
• Collaboration: Build and maintain strong internal and external relationships with stakeholders through regular communication and attendance at relevant meetings.
• Service Level Adherence: Ensure that internal and external customer requirements are met, adhering to service level agreements and delivering high-quality reports.
• Project Support: Provide analytical support for marketing projects and initiatives, offering recommendations and insights to enhance performance and effectiveness.
• Time Management: Meet deadlines and targets by effectively prioritizing tasks, planning, and communicating progress to relevant stakeholders.
• Performance Monitoring: Maintain high standards of analysis and reporting within defined timeframes by planning, organizing, and monitoring workflow.
• Self-Assessment: Identify relevant development needs by assessing own performance and behaviour through formal and informal feedback.

People Specification

Essential Qualifications - NQF Level

Advanced Diplomas/National 1st Degrees

Preferred Qualification

• BCom in Marketing, Business Analytics, or a related field

Preferred Certifications

• Certification in Data Analytics or Marketing Analytics

Minimum Experience Level

• 3 - 6 years in Banking or Financial Services, specifically in a marketing analytics or reporting role

Technical / Professional Knowledge

• Proficiency in data analysis and visualization tools (e.g., Power BI, Tableau, Excel)
• Strong analytical skills to interpret complex datasets and draw actionable insights
• Understanding of industry trends in marketing technology and customer behaviour
• Knowledge of relevant software and systems used in marketing analytics
• Familiarity with financial management principles as they relate to marketing performance

Behavioural Competencies