Title:  Digital Marketing & Communications Manager

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Self: Professional

Job Purpose

To coordinate and implement digital marketing and communications activities that enhance Nedbank Zimbabwe’s brand visibility, customer engagement, and corporate reputation through effective content management, digital platform oversight, media relations, and stakeholder communications.

Job Responsibilities

1. Digital Marketing & Content Coordination

Support the implementation of digital marketing campaigns and content initiatives across the Bank's digital channels.

Responsibilities
•    Coordinate the execution of digital marketing campaigns.
•    Manage day-to-day engagement with the social media agency and monitor social media activity.
•    Update website content and support digital platform maintenance.
•    Develop and publish approved digital content and marketing materials.
•    Monitor campaign performance and prepare basic performance reports.
•    Support email marketing and digital customer engagement initiatives.

2. Corporate Communications & Media Support

Assist in the delivery of internal and external communications to ensure consistent messaging and brand representation.

Responsibilities
•    Draft communications for internal and external audiences.
•    Coordinate media coverage and maintain media contact databases.
•    Assist in the preparation of press releases, media statements, and fact sheets.
•    Support executive communication requirements, speeches, and presentations.
•    Monitor media coverage and compile media reports.
•    Support internal communication activities and employee engagement initiatives.

Job Responsibilities Continue

3. Stakeholder & Community Communications

Provide communication support for stakeholder engagements, sponsorships, CSR programmes, and corporate events.

Responsibilities
•    Support communication activities relating to sponsorships and community projects.
•    Coordinate publicity and content for CSR initiatives.
•    Support relationship management with agencies, suppliers, and media partners.
•    Maintain communication records and stakeholder databases.
•    Assist with governance reporting and compliance documentation as required.

People Specification

The ideal candidate is a proactive, creative and detail-oriented marketing and communications professional with relevant education and experience in digital marketing, communications, public relations or brand management. They should demonstrate strong content development, social media, stakeholder management, planning and communication skills, with the ability to execute campaigns, analyse performance and work effectively in a regulated environment.

Preferred Qualification

• BCom Marketing Degree 
• MCom Marketing

Preferred Certifications

Industry recognised Digital Marketing Certifications will be an added advantage

Minimum Experience Level

•    5–7 years' experience in Digital Marketing, Communications, Public Relations, or Brand Management.
•    Experience managing social media platforms and content development.
•    Experience supporting communication campaigns and media activities.
•    Exposure to the financial services sector or regulated industries.
•    Experience working with agencies and suppliers is desirable.

Technical / Professional Knowledge

Behavioural Competencies