Asset Management: Communications Specialist

Job Classification

Requisition - 137428 - Melissa Cloete

Cluster - Nedbank Wealth Cluster, Nedgroup Investments Business Unit

Location - Cape Town (Hybrid)

Closing Date - 5 February 2025

 

Job Family

Marketing, Communication and Research

Career Stream

Communications And Public Relations

Leadership Pipeline

Manage Self: Technical

Job Purpose

Support the formulation of communication strategy and the annual communication plan, and conceptualise, plan, implement and monitor the assigned Business Unit/Segment/Product/Brand Property's internal and/or external communications programmes with the objective of influencing the perceptions of targeted stakeholders and enhancing the relevant unit's and Nedbank's image and reputation.

Job Responsibilities

• Analyze and report on all aspects of communications coverage and impact.
• Manage budgets in line with implementation plans.
• Meet relevant communications guidelines to fulfil Nedbank brand and trademark policy.
• Apply knowledge and understanding of the business context to ensure credible and effective internal and external communication with stakeholders.
• Develop and maintain effective professional relationships with essential internal and external collaborators and intermediaries in the communications value chain.
• Engage with internal and external stakeholders that promote the brand/CVP/EVP/product/service in support of the communications, marketing and business strategies and objectives.
• Liaise with internal and external stakeholders to promote the communications objectives and enable the Nedbank voice in the marketplace.
• Develop communications strategies across the spectrum of communications disciplines including: reputation management, media, public relations, internal communications, brand marketing, advertising, marketing, digital, social media and new media and production of materials.
• Apply integrated communications by using relevant channels to enhance the communications mix and drive value.
• Provide advice, inputs and recommendations on business strategies, marketing initiatives and plans and campaigns.
• Understand Business Unit strategy, marketing strategy, customer value propositions, products and services, employee value proposition.
• Implement approved communications plan and the Business Unit profile and image internally and externally by: Creating internal and external communications content; Managing and monitoring media and current affairs developments; Producing and promoting communication materials.
• Knowledge and Understanding of the Nedbank Way.

Essential Qualifications - NQF Level

Preferred Qualification

Degree/Diploma in Communications/ Public Relations/Journalism

Essential Certifications

Preferred Certifications

Minimum Experience Level

Three or more years as a communications assistant or communications co-ordinator within the Financial Services/Asset Management Industry.

Technical / Professional Knowledge

Behavioural Competencies