Title:  Product Marketing Portfolio Lead: Transactional, Rewards & Investments

Requisition Details & Talent Acquisition Contact

Requisition nr: 146343
Talent Acquisition Specialist: Tshego Semenya
Location: 135 Rivonia Road, Sandown
Closing date: 12 June 2026

Cluster

Career Stream

Marketing and Brand Management

Leadership Pipeline

Position

Product Marketing Portfolio Lead: Transactional, Rewards & Investments

Who You Are

You are a commercially minded marketer who treats marketing as a growth lever, not a cost centre, and a strategic thinker and doer who is equally comfortable defining big-picture direction and executing with precision. You are a data-driven storyteller who combines analytical insight with creative intuition, as well as a collaborator and connector who builds trust across Product, Marketing, and Distribution teams. As a customer champion, you believe in relevance, simplicity, and value as key differentiators, and you bring curiosity, drive, and the ability to make complexity simple.

In this role, you act as a growth architect within Nedbank’s future-fit marketing structure, bringing together the voice of the customer, the strength of the brand, and the power of data to ensure every product in the portfolio delivers real value, measurable growth, and competitive differentiation. You sit at the core of the marketing ecosystem, bridging creativity and commerce to unlock customer and business success.

Job Purpose

The Product Marketing Portfolio Lead is a senior strategic marketer responsible for driving product-market fit, commercial growth, and customer adoption across their designated product portfolio.

Operating at the intersection of marketing, product, data, and commercial strategy, this role ensures that every product within the portfolio is deeply aligned to customer needs, commercially viable, and positioned for growth.

The Portfolio Lead will own the Transactional, Savings & Investments product set and serve as the voice of the customer within product design and the voice of the product within marketing execution.
This is a high-impact, analytical, and creative leadership role that blends strategic storytelling with commercial accountability and digital-first marketing execution.

Job Responsibilities

1. Portfolio Strategy & Market Leadership

• Define and lead the marketing strategy and growth roadmap for the assigned product portfolio, aligned with business and segment priorities.
• Partner with Segment, Product, Finance, and Distribution teams to ensure clear product-market fit and differentiated value propositions.
• Develop and maintain deep market, customer, and competitor understanding to inform strategic decisions.
• Translate insights into targeted marketing plans that drive awareness, acquisition, usage, and retention.
• Collaborate with the Head of Growth Marketing to integrate portfolio strategies into the broader growth and brand ecosystem.

2. Go-To-Market Excellence

• Own the go-to-market (GTM) process for new product launches, enhancements, and campaigns — ensuring clear positioning, pricing, and messaging.
• Partner with cross-functional teams (Product, Segment, CX, Legal, and Digital) to manage launch readiness and execution excellence.
• Develop customer and partner communication frameworks, ensuring consistent brand and tone of voice across channels.
• Measure and report on launch performance, adoption, and market impact; iterate strategies based on results.

3. Commercial Growth & Performance

• Drive measurable growth in key metrics such as acquisition, activation, utilization, retention, and cross-sell.
• Work with the Head of Growth Marketing and data analytics to identify opportunities for revenue acceleration and conversion improvement.
• Build robust business cases for marketing investments, tracking ROI across channels and initiatives.
• Partner with the Digital team to optimize performance marketing, digital journeys, and conversion funnels.
• Ensure marketing programs translate into tangible business outcomes through tight collaboration with distribution and digital channels.

4. Data, Insights & Customer Understanding

• Lead with a data-first mindset, leveraging analytics, segmentation, and behavioral insights to shape strategy.
• Collaborate with Customer Insights and CX teams to understand drivers of loyalty, churn, and product satisfaction.
• Identify untapped growth segments and test hypotheses through pilot campaigns and A/B experimentation.
• Track and share insights on competitive offerings, global trends, and emerging customer needs.

Job Responsibilities Continue

5. Stakeholder Management & Cross-Functional Leadership

• Serve as the strategic marketing partner to the relevant Product Executive, ensuring alignment of business and marketing priorities.
• Partner with Segment Heads of Marketing to ensure product messaging lands powerfully across different customer segments.
• Collaborate with Finance, Risk, and Legal to ensure product marketing is compliant, responsible, and commercially sound.
• Lead the internal narrative for product portfolio — equipping frontline and digital teams with compelling, actionable content.

6. Team Leadership & Capability Development

• Deliver and execute through the central Marketing Operations teams.
• Foster a culture of experimentation, innovation, and commercial focus.
• Champion collaboration across teams — ensuring best practices and learnings are shared across portfolios.
• Mentor emerging marketers in data interpretation, strategic storytelling, and full-funnel marketing.

Key Performance Indicators (KPIs)

• Growth & Performance: Acquisition, activation, and retention growth across assigned portfolio
• Product-Market Fit: Customer satisfaction, NPS uplift, adoption rates, and reduction in churn
• Commercial Impact: Contribution to revenue, margin, and product profitability
• Marketing Efficiency: ROI, CPA, conversion rates, and lead-to-sale ratios
• Launch Excellence: On-time and successful execution of product launches with measurable impact
• Collaboration & Enablement: Partner satisfaction (Product, Segment, Distribution), alignment to business goals

Portfolio Focus Area: Transactional, Savings & Investments Portfolio Lead

Focuses on core transactional products, deposit accounts, and investment solutions.

• Position Nedbank as the primary relationship bank through everyday banking propositions.
• Drive growth in deposits, savings, and investment accounts through targeted lifecycle marketing.
• Champion financial education, simplicity, and value as levers of customer retention.
• Partner with Distribution to increase product penetration and digital adoption.

Essential Qualifications - NQF Level

Preferred Qualification

• Bachelor’s degree in Marketing, Business, or Commerce (postgraduate qualification preferred).

Minimum Experience Level

• 8–10 years’ marketing experience, with 5+ years in product or growth marketing roles within financial services, fintech, or digital commerce.
• Demonstrated success in product positioning, go-to-market delivery, and commercial growth.
• Deep understanding of financial products and customer lifecycles.
• Proven ability to analyze data, identify insights, and translate them into actionable marketing strategies.
• Experience working with digital acquisition channels, CRM programs, analytics and martech platforms.
• Commercial acumen: comfortable interpreting business metrics and linking them to marketing programmes.
• Strong collaboration skills — able to work cross-functionally in a fast-paced, matrixed environment.
• Exceptional communication, storytelling, and influencing capabilities at executive level.

Preferred Experience

• Prior experience in digital-led financial marketing (fintech, payments, digital banking).
• Exposure to agile marketing methodologies and experimentation.
• Experience in using marketing automation and analytics platforms

Technical / Professional Knowledge

Disclaimer

Preference will be given to candidates from the underrepresented groups

Please contact the Nedbank Recruiting Team at +27 860 555 566