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Copy Writer



Johannesburg, ZA

Date:  21-Jun-2022

Job ID



Talent Acquisition Consultant

Keabetswe Modise

Job Family

Information Technology  

Career Stream


Job Purpose

Conceptualise and craft clear, engaging and persuasive copy for Nedbank’s digital marketing campaigns across multiple channels. Enticing and enabling clients or prospects to achieve their goals and tasks with ease in line with the strategy of the business.

Key Responsibilities

  • Work with CX, UX and UI designers, business, marketing and SEO to develop campaign messaging for app and web campaigns, notifications, SMSes, emailers, call centre scripts, infographics or videos with quick turnaround times.
  • Drive alignment on style, voice and tone across channels.
  • Present work to stakeholders and manage good relationships with them.
  • Identify and articulate problematic moments in user flows with the goal of raising the CX bar.
  • Define and document standards, patterns, principles and processes to establish a unified approach to direct communications.

Support the enablement of Nedbank’s strategy:

  • Support the achievement of the business strategy, objectives and values.
  • Contribute to the Nedbank Culture building initiatives (eg staff surveys etc).
  • Participate and support corporate responsibility initiatives for the achievement of business strategy.
  • Seek opportunities to improve business processes, models and systems through agile thinking.

Enable and entice users to achieve their goals and tasks with ease in line with the strategy of the business:

  • Drive vision for product language and content across customer journeys.
  • Influence and adapt to stakeholder feedback.
  • Lead, collaborate and influence (with or without mandate) design, tech and product teams.
  • Develop playbooks for execution of content strategy across the enterprise.
  • Manage projects and copy requests from across the enterprise, prioritising tasks, managing approvals and tracking time spent.
  • Manage content outputs or resources across work streams and multiple project sprints.
  • Provide direction and mentorship to junior writers and educate cross-functional partners on the role of content.

Essential Qualifications - NQF Level

  • Matric / Grade 12 / National Senior Certificate
  • Advanced Diplomas/National 1st Degrees

Preferred Qualification

  • Degree or diploma in English, copywriting, communications or journalism.
  • Certification in UX Writing, Content Strategy, UX or Design


  • The ability to bring team or squad members together to gather and synthesise all their different perspectives on the product and the work required to deliver a user story. 
  • This includes setting the priorities for the backlogs.
  • Capability to write communication, business documentation, briefs and missives, using appropriate Nedbank, tone, style and language.
  • Engaging with upper and lower levels of management, including stakeholder management, role management, external stakeholder management.
  • Knowledge of and the ability to fully engage participants in creating, discovering and applying learning insights using a facilitative approach.
  • Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Ability to write, proofread, edit layouts, propose layouts, all in Nedbank relevant language and style.
  • Working cooperatively with others to help a team or work group achieve its goals.
  • Actively identifying new areas for learning.
  • Regularly creating and taking advantage of learning opportunities.
  • Using newly gained knowledge and skill on the job and learning through their application.
  • Taking full advantage of opportunities to receive and explore feedback about own performance (from assessments, managers, co-workers, internal/external partners, or customers).
  • Responding favourably to feedback and using it constructively to take action to improve knowledge, skills, behaviour and impact on others.
  • Effectively managing one’s time and resources to ensure that work is completed efficiently.
  • Having achieved a satisfactory level of technical, functional, and/or professional skill or knowledge in position-related areas.
  • Keeping up with current developments and trends in areas of expertise.
  • Leveraging expert knowledge to accomplish results.

Minimum Experience Level

  • 5-9  years in Digital Copywriting


  • General IT operational experience.
  • Multiple operating systems.
  • Application programmes.
  • Operating systems.
  • IT infrastructure and system analysis.
  • Working with diverse teams.

Behavioural Competencies

  • Collaborating
  • Managing Work
  • Leveraging Feedback
  • Continuous Learning
  • Technical/Professional Knowledge and Skills


Please contact the Nedbank Recruiting Team at +27 860 555 566


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